Standard Google Analytics installation only records page views. For an online store you need Enhanced E-commerce analytics: tracking product views, add-to-cart events, checkout initiation and successful orders. Without this data it is impossible to understand where buyers leave the store.
We connect Google Analytics 4 to OpenCart and ocStore with a full set of e-commerce events: from category view to order confirmation. In parallel we register and configure Google Search Console for search visibility monitoring.
After setup we verify data accuracy using a test purchase and GA4 DebugView. We provide a guide to key reports for evaluating store performance.