Facebook Conversions API (CAPI) for OpenCart
4 reviews
$67.47
Description
Traditional Facebook Pixel relies on JavaScript in the buyer browser. With ad blockers and iOS 14+ restrictions, a significant portion of conversions go unrecorded. Facebook Conversions API (CAPI) sends conversion data directly from server to Meta, bypassing the browser — providing a much more complete picture of ad effectiveness.
We connect Facebook CAPI to OpenCart and ocStore with event deduplication: browser Pixel and CAPI work together, but Meta receives each conversion only once.
What We Configure
- Server-side event transmission: ViewContent, AddToCart, InitiateCheckout, Purchase
- Event parameter passing: value, currency, content_ids, email (hashed)
- Deduplication via eventID: each event has a unique ID in both Pixel and CAPI
- Verification via Meta Events Manager — signal quality comparison before and after
- GDPR compliance: PII data hashing before transmission (email, phone)
Advertising Impact
After CAPI connection ad campaigns receive more complete conversion data and optimise better. Typically Event Match Quality rises from 4–5 to 7–8 points, reducing conversion cost.